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Q1) What can Television Advertising Sales do for my business?
Television provides businesses with the most effective means for advertising their products and services. In today's highly competitive environment, it is critical to get the biggest return on your advertising investment. NTD Video can assist advertisers in planning and running successful advertising campaigns. Q2) What are some of the advantages to advertising on cable? We believe the biggest benefit is targeted advertising. We can help you target your ads based on a variety of demographic and geographic criteria - on programs and networks that are household names - ESPN, CNN, Discovery, Trading Spaces, Biography, Sponge Bob, Larry King, and more! You can also target your ads on all major sports: Bulls, Hawks, Cubs, Sox, NFL, Golf, and Bowl Games! We also have promotional opportunities including sponsorships and special events. Best of all, advertising offers successful campaigns at affordable prices! Q3) OK - So, how much does it cost? This is the first question people ask. The answer sounds evasive, but it isnt It all depends on your needs. For example: you might want to reach people all across the northwest suburbs, whereas someone else might want only Southern Chicago. So, it depends on an individuals needs. Our average spot cost is about $28 per zone. Some clients spend as little as $1,500 per month per zone, some spend $5,000 and higher. It all depends on your budget and your needs. Q4) But Ive always heard that TV costs tens of thousands of dollars? Well, broadcast TV can be expensive. However, most companies dont need to spend that much because most businesses dont need to reach everyone from Indiana to Wisconsin. Cable advertising is inexpensive because it allows you to advertise to only the parts of Chicagoland that are necessary and charge you accordingly. For example, if you have one location in Northwest Chicago, we can give you the neighborhoods of Edgebrook, Sauganash, Jefferson Park, Edison Park and more for that average spot cost of $28 per zone. Q5) Will my commercial run at 2 a.m. for that price? Your ad will run when you need it to and the price you pay depends on that time period. You can choose general or specific parts of the day (example: M-F 7p 10p or Sundays 9a-4p) or even specific shows or times! Premium programming, like major sporting events, does carry a higher price though. Q6) What can you tell me about the advertising zones? Chicagoland is divided into 39 zones. Each zone has somewhere between 30,000 and 100,000 cable households. You can pick which zones you need; as few or as many as you want to run your commercial in! Q7) How do I make a commercial? That is the fun part!! We make the commercial for you with your complete input. You can even be in it! We script the commercial, produce it, shoot and edit it all to your satisfaction. We include professional voice-over talent, background music, graphics, and the cost is as low as $995! |